Social networks have become essential in the social media strategy of companies. These platforms are real communication assets. Visibility, loyalty, prospecting, traffic… Discover in this article, written by our experts, the 5 main advantages for your business.
5 benefits of social media for your business
IMPROVE COMPANY VISIBILITY
Social networks can increase digital visibility for a company, its products and its services. A presence on different platforms makes it possible to reach millions of people. Indeed, in France, more than 3 out of 4 people are active on social networks in 2021. They spend 1h41 per day there.
Multiplying the platforms is therefore a good strategy to improve visibility and notoriety. Customers, prospects or future candidates can consult and follow the brands they want on the social network of their choice.
RETAIN AND ACQUIRE NEW CUSTOMERS
Social networks promote a close relationship between the company and customers. The company communicates informally and sympathetically. Internet users can interact, ask their questions and exchange with other people. All of this creates a close and trusting relationship that builds customer loyalty.
In addition, users can share their experiences and opinions on a company's products or services. They can thus reassure consumers and attract new customers easily. Positive reviews enhance the company's products and image. Negative opinions, if taken into account with an appropriate response, are signs of transparency and authenticity.
Social networks also offer the possibility of acquiring new customers through commercial prospecting. This is especially the case on LinkedIn.
GENERATE TRAFFIC TO YOUR WEBSITE AND OPTIMIZE SEO
Communicating on social networks makes it possible to make a company known and therefore possibly bring traffic to the website! Most platforms offer a dedicated place to display the URL of sites. They are then easily accessible for interested Internet users.
Social networks therefore make it possible to generate additional traffic and thus convert visitors into prospects and then into customers.
In addition, Google takes into account the content of social media platforms for SEO. Thus, the natural referencing of a site is improved thanks to social networks.
TRANSFORM RECRUITMENT
Today, more and more recruiters are using corporate social networks to hire their future employees . There are two options for this. Either publish the job offer directly on the platform, or take a proactive approach and find interesting profiles.
Social networks allow direct dialogue with future candidates. They are also testimony to a transparent and trusting relationship. They are a great tool that has truly revolutionized job search, especially LinkedIn.
SHARE CONTENT EASILY AND QUICKLY
Social networks make it possible to publish all types of content: texts, photos, videos, links... Thus, companies can communicate on their products, their services, news as well as on the life of the company (testimonials from employees, new member of the team, commitments…).
Sharing content is easy and quick on these platforms to reach consumers. Social networks are really the ideal marketing tool to communicate, whatever the target is.