When we talk about social media marketing, we immediately think of Facebook, Twitter, Instagram or Tiktok! But for those who prefer to go sideways, looking at marketing on Reddit may also be an option. Dive into anything!

Just like Twitch , it is a slightly more confidential platform and still relatively little invested by professionals. However, the user of Reddit (the famous "redditor") has specificities that the others do not have, and which could interest more than one brand. We go around the question and explain how to integrate Reddit into your strategy!

But Reddit by the way, what is it and how does it work?

Reddit is not a classic social network and this can destabilize when you take your first steps there. The platform obeys codes that are a little more specific than the other social networks we are used to. Its operation is also different since it is more like a forum than a social network with, in particular, a news feed and a profile page.

All about subreddits and the voting system

In practice, therefore, Reddit is divided into subreddits which correspond (briefly) to forum sections. There is no defined pre-cutting or imposed theme. Anyone can create their subbreddit on almost any topic . And anyone can therefore respond to the subreddit of their choice.

Where it gets tricky is that the answers are not sorted by date of publication. Reddit has a built-in voting system. The position of each question or topic discussed is defined according to the different upvotes or downvotes. It's exactly the same operation for the answers that are provided. The contents that appear first on a subreddit are therefore those that have been deemed the most relevant by the community.

A community centered on expertise

This voting system has an immediate effect: that of leveling the contents upwards . To be highlighted and read, it is imperative to provide relevant information. Trolls, lengthy posts that say nothing or those that do not provide additional information are very quickly downvoted and thrown into oblivion!

Conversely, users highlight the posts most liked by the community and reward contributors with a point system called "karma". In the end, this gives a completely atypical social network, largely powered by enthusiasts and experts. And of course, this system runs counter to what we find on Facebook or Instagram where each opinion has the same value.

Reddit, a powerful tool for marketing intelligence


A very international and mainly American community, subreddits on very diverse topics and a community of experts and enthusiasts who share information and opinions. It sounds like heaven for professionals looking for new ways to do their monitoring . And it is!

Reddit is often one step ahead of trends or what might be in the news in the next few months.

You still need to know where to look! As we are nice, we give you a non-exhaustive list of useful subreddits for marketers:

r/webmarketing , r/marketing or r/digital_marketing are fairly general subreddits.
r/socialmedia and r/socialmediaresearch , as their names suggest, discuss topics related to social networks, the second favoring monitoring and sharing links on the issue.
Finally, for technical questions, you can take a look at the r/emailmarketing , r/SEO , r/analytics or r/PPC for Ads subreddits.
If you are new to Reddit, we advise you to observe the codes in force a little before participating. And maybe answer before asking questions yourself. But once this approach phase is over and if your questions have not already been answered, the redditors can be of very appreciable help. This community knows almost everything. It is even said on the net that if Reddit doesn't have the answer, no one does!


Marketing on Reddit if you're a brand, the "Dos" and "Don'ts"

Reddit is an essential tool for monitoring, ok! But can you reach millions of redditors when you are a brand? To this question, we want to answer yes… and no! A real response motivated by the specificities we mentioned above.

Since Reddit is both predominantly English-language and expertise-based, brands that possess these same characteristics will be much more comfortable on the platform. And at the same time, Reddit covers all topics and the French-speaking community is over half a million strong . In theory, all brands can therefore find and give interesting information!

On the other hand, there is no question of transposing a social media strategy adapted to Facebook or Twitter directly to Reddit. In order not to make a mistake, Reddit asks for a little time. But above all, you will have to follow certain explicit or implicit rules. To see more clearly, here is a topo in the form of "Do" and "Don't".

Marketing on reddit, the "Don't"

Start posting without observing
We strongly advise you to take some time to discover Reddit, its intricacies and its codes before you start. Despite a large audience, the social network is a little less open than the heavyweights in the sector. Result ? Ways to interact more codified that it is desirable to know before starting.

Promote in unsponsored posts
Most redditors want at all costs to maintain the qualitative functioning of the platform. And direct advertising in publications has no place there. Some have tried, but this way of doing things immediately draws the wrath of users.

Spamming the same information on different subreddits
No spamming on Reddit as some may do on various private Facebook groups for example. This is a practice completely prohibited by the rules of the platform. Giving in to temptation means taking the risk of getting banned.

Marketing on Reddit the “Dos”

Read the rules before starting
Whoever has accepted rules without reading them throw the first stone! Everyone does it, but on Reddit, take some time to read the general rules but also the rules of the subreddits that interest you. They may be a little different. For example, some subreddits ask to put the main keyword in square brackets in the title to facilitate searches.

Speak only what you know in a genuine and sincere way
Another tip that may seem basic but has real importance on Reddit. Keep in mind that you are addressing a community of experts. Take liberties with the truth, stay too approximate in your publications or in your answers and you run the risk of being found wanting at best. To be downvoted and lose reputation at worst. When you speak, make sure you have something interesting to say!

Respond to comments and unanswered questions
You don't necessarily need to create a new thread to be an active and recognized user of Reddit. In the beginning, we even advise you to respond to comments and questions from others. Especially to those who have not yet had an answer. They are a good opportunity to get you upvoted! You can then create posts on those particular topics to show up in related searches.

Use RedditAds
Like other social networks, Reddit has its own advertising network. The advantage is that it allows you to target specific subreddits. If you are a clothing brand, for example, you can target the r/fashion subreddit. The advertisement comes in the form of a title and a link. And companies use this space to highlight news or events related to their brands.